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What is Life Coaching?

Life coaching helps you achieve the focus and confidence to identify what you want in life and remove the barriers that have been getting in the way of you already achieving your goals and dreams. My coaching is not about telling people how they should live their lives and it’s not about fixing people – most people don’t need fixing. It’s about helping people finding the focus and confidence to live their lives to the fullest. 

What are the benefits of life coaching?

It can be incredibly empowering as it enables people to identify what they want to achieve in different areas of their lives and gain the self-confidence and direction to successfully realise their ambitions. It helps remove barriers to success through a supportive and encouraging process of change and personal growth, enabling people to take control and responsibility for their lives. When working with me, I am an independent partner who is impartial, supportive and holds people accountable to their commitments to themselves and their goals.

Is a Life Coach an expert in most areas of life?

Although advice may be provided in a session, this is not the primary purpose of the coaching. Rather, the coach and client work in partnership, whereby the coach acts as the catalyst that enables the client to identify what they want and helping them find the tools and abilities to get it. The coach empowers the client to find their own answers and solutions and as such enables the client to take responsibility and ownership of their own development. 

Is it true that you must experience problems to benefit from coaching and that successful people don't need it?

No. Coaching is about personal development and enables people to grow and increase their achievements. Based on both my own and others’ experience, this applies to very successful people as well, and coaching has helped them increase their successes further.

Is Life Coaching just a fancy phrase for mentoring?

There are similarities but whilst mentoring often focuses on receiving advice from someone who is very experienced or is considered an expert in a specific subject, coaching is not based on dispensing advice. Instead, it increases people’s insights into their own abilities and strengths and helps them achieve their full potential and become who they really want to be. It is based on the belief that people have the internal resources that enable them to achieve bigger and better results in all areas of their lives.

Is Coaching the same as Therapy or Counselling?

Coaching is not the same. Coaching is proactive and enables people to move forward positively and achieve greater successes in their lives, whereas therapy often deals with dysfunction. The similarity between the two involves the fact that they both enable us to recognise that some of our beliefs, thoughts and decisions are unhelpful to ourselves and limit us. In coaching, such self limiting beliefs are transformed and replaced with supportive ones that encourage greater successes and happiness. 

Can I successfully have life coaching simultaneously as receiving therapy?

Yes, as long as the two processes are kept separate. Many of my clients have successfully improved their lives through combining these distinct methods. 

Is the Life Coaching like sharing thought and problems with a friend?

Coaching focuses entirely on you and involves the identification of goals, outlining how to achieve them, and addressing any barriers in order to enable clients to increase their effectiveness, happiness and productivity in all areas of their lives. Unlike a friend, the coach has no emotional agenda of his/her own and is therefore able to remain independent, non-judgemental and non-critical throughout. 

Is Life Coaching time consuming?

On average the sessions take place every two or three weeks and normally last between 60 and 90 minutes (as agreed between coach and client). It is often done over the telephone which is very effective and eliminates travelling time and costs. Although the more a client puts into their coaching between sessions the greater their successes are likely to be, the required work can be tailored to the individual circumstances. 

Is coaching value for money?

Coaching is enabling us to take control of our lives and it is about ensuring we live them to the full in line with what brings us success and happiness. It is an investment in ourselves – on scrutiny, it makes sense to regard it as a necessity rather than a luxury. 


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We only have one life. It makes sense to make sure it is as enjoyable and fulfilled as it can possibly be!